CAA VOICE
newletter redesign

CAA Voice, published semi-annually, is a bilingual publication reaching a diverse audience of donors, volunteers and community members at-large with a varying degree of English language proficiency.

CAA Voice, while informative and cleanly laid out, was in dire need for restructuring. The main design flaw was that it stymied Chinese-only readers from engaging with the newsletter. In order to correct this issue, and keep within CAA’s limited budget, a mini-redesign was in order.

We refocused the design direction of the newsletter so that it easily presents its information in a cohesive, visually compelling and fairly balanced way to both audiences. In doing so, we created a stronger, more viable means of communication that better fit the language accessibility needs of CAA’s audience.

Specs:
8.5” x 11” folded // offset printed // one PMS + black cover // black only interior