NORTH EAST MEDICAL SERVICES
recruiting booklet

North East Medical Services is a non-profit community based health care center serving low to no income Asian language speakers in the San Francisco Bay Area.

The goal of this recruiting booklet was to entice out-of-area physicians and other health care professionals to move to the Bay Area and work for NEMS.

In order to maximize the reader’s engagement with the booklet, we employed a mix of bright, vibrant colors along with professionally taken photos of their friendly, medical staff. Stock photos highlight the wealth of activities in San Francisco and surrounding areas. Also, lively pull quotes and compelling content talk about the benefits of improving the quality of life for those in the community.

Specs:
9” x 5” // offset printed // gloss cover with UV & AQ coating

JPG Magazine
media kit

JPG Magazine is a monthly publication with entirely user-generated content.

For this media kit we showcased a selection of published photos and sprinkled in demographic information to draw the potential advertiser in.

Specs:
8.5” x 11” // digital printing

Everywhere Magazine
media kit

Everywhere Magazine was a monthly travel publication that drew its content from a diverse, member-driven international community of talented writers and photographers.

The media kit played on the theme of travel by pairing member-generated photography with the visual element of flight lines to create a piece evocative of its tag line, “Travel is all around you”.

Specs:
8.5” x 11” // digital printing

CHINA STUDY ABROAD
program catalog

CSA (China Study Abroad) is a student travel and study organization based in Beijing. They create custom-tailored educational packages primarily marketed to college-aged students and business professional in English-speaking countries.

The catalog serves as the touchstone of the organization and is a primary tool to recruit new students. The catalog was designed to showcase the variety of services and programs provided by CSA and give an overview of the provinces in China. To achieve this, we used a lively mix of stock and student-generated photography, an energetic color palette and  youthful editorial layouts to simulate the travel experience for the reader.

Specs:
8” x 12” // digital printing // 80 pages

CHINA STUDY ABROAD
branded program brochures

CSA is a student travel and study organization based in Beijing. They create custom-tailored educational packages primarily marketed to college-aged students and business professional in English-speaking countries.

The program brochures were designed in keeping with the new brand experience created when developing the catalog.

Specs:
8.5” x 11” // digital printing