CHINESE FOR AFFIRMATIVE ACTION

invitation collateral

As momentum grows, Chinese for Affirmative Action continues its steadfast and sure march into their fourth decade and 42nd year as a proven leader of social justice work, issues advocacy and community building in the local and API communities at-large. It was our estimation, that the success in branding this year’s collateral must link back to CAA’s valued history of being the catalyst for progressive social change.

As with last year, the event collateral reflects the significance of the occasion, while still conveying at it’s foundation, that CAA continues to be a forward thinking pioneer in civil rights leadership.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” // flat card // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card

4.25” x 5.5” // flat card // two PMS colors // offset printed

save the date postcard
4.5” x 6.25” // flat card // digital printing

2011 Celebration of Justice logo
two color

42nd Anniversary logo
two color

CHINESE FOR AFFIRMATIVE ACTION
invitation collateral

In 2009, Chinese for Affirmative Action celebrated four momentous decades of promoting social change through civil rights leadership, community building, and issue advocacy.

The design of the event identity and corresponding collateral reflects the weight and significance of the occasion, while still conveying at its essence that CAA continues to be fresh, relevant, and a pioneer in civil rights leadership.

For this project, it was imperative to make a definitive statement through clean typography and well-balanced, systematic design.

The design is unified under the celebration’s theme of “40 Years of Progressive Change.” The logos for the event and the dinner are flexible enough to fit a diverse range of events and publications.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” // flat card // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card

4.25” x 5.5” // flat card // two PMS colors // offset printed

save the date postcard
4.5” x 6.25” // flat card // digital printing

2009 Celebration of Justice logo
one color

40th Anniversary logo
two color

CHINESE FOR AFFIRMATIVE ACTION
invitation collateral

As Chinese for Affirmative Action entered it’s 41st year of promoting social change through civil rights leadership, community building and issue advocacy, it was important to brand the event identity in such a way as to inspire momentum and generate excitement for the years ahead. In our estimation, we designed a system that successful acknowledged the weight of last 41 years, but but also gave the viewer a look into the next 41 years.

The design for the collateral for the 41th Anniversary celebration reflected the significance of the occasion, while still conveying at it’s essence that CAA continues to be fresh, relevant and a pioneer in civil rights leadership.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” folded // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card
4.25” x 5.5” // flat card // two PMS colors // offset printed

2010 Celebration of Justice logo
two color

SAMCAR CHARITABLE FOUNDATION
identity and stationery

SAMCAR Foundation is a charitable organization which supports housing-related causes throughout San Mateo County.

For this identity, we focused on the timeless concepts of heart and home to create a mark that easily communicated the organization’s mission.

Deliverables:
5.8” x 11” letterhead // #10 square flap envelope // 3.5” x 2” business card // logo