CHINESE FOR AFFIRMATIVE ACTION

2010 annual report

As CAA forges new connections and strengthens old ties, it was our goal to communicate CAA’s dedication to its core values by developing a design system that emphasizes its continued stability and relationship with the community.

We feel that design of the annual report did just that; while harnessed the vitality and energy of the new year. 

Specs:
7.125” x 9.7967” // two PMS colors // offset printed

CHINESE FOR AFFIRMATIVE ACTION
2009 annual report

As part of the 40th anniversary collateral developed for Chinese for Affirmative Action, we were asked to design an annual report for this banner year.

The design of the annual report presented its own set of unique challenges. The perimeters established directed us to ensure that the report was in keeping with the visual aesthetic established for this line of event collateral and yet maintain its own sense of individuality. The report would act as a stand alone promo piece which was aimed at a diverse audience; extending its reach from potential donors, current board members and community members at large.

In the end, we were able to create a highly successful piece of corporate communication that was conceptually representative of both the anniversary year and the CAA brand.

Specs:
7.125” x 8.875” folded // offset printed // two PMS color exterior on Howard linen paper // one PMS color interior on matte paper // double gatefolds within the interior

CHINESE FOR AFFIRMATIVE ACTION
2007 annual report

The goal of CAA’s 2007 annual report was to design a dynamic product highlighting the year’s achievements in a bilingual format.

The annual report used interesting photography, bold and descriptive pull quotes and strong visual elements which, worked together to create an engaging, clear piece of corporate communication.

Specs:
8.5” x 11” // digital printing // 3 color cover // 2 color interior