Hello! It's nice to meet you.

Ms. Loh Design Co is an Oakland, CA design studio focusing on the branding, identity, editorial design and event collateral needs of community based organizations here and abroad. Please drop us a line. We'd love to chat and find out what we can do for you.


email  //  erica@mslohdesignco.com

ring  //  +1 510 717 4751

CHINESE FOR AFFIRMATIVE ACTION

invitation collateral

As momentum grows, Chinese for Affirmative Action continues its steadfast and sure march into their fourth decade and 42nd year as a proven leader of social justice work, issues advocacy and community building in the local and API communities at-large. It was our estimation, that the success in branding this year’s collateral must link back to CAA’s valued history of being the catalyst for progressive social change.

As with last year, the event collateral reflects the significance of the occasion, while still conveying at it’s foundation, that CAA continues to be a forward thinking pioneer in civil rights leadership.


Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” // flat card // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card

4.25” x 5.5” // flat card // two PMS colors // offset printed

save the date postcard
4.5” x 6.25” // flat card // digital printing

2011 Celebration of Justice logo
two color

42nd Anniversary logo
two color

CHINESE FOR AFFIRMATIVE ACTIONsave the date caption: Photo of the press sheet taken at the press check at Inkworks. Berkeley, CA For the third year in a row, the fine folks at Chinese for Affirmative Action have enlisted our firm to brand their annual Celebration of Justice event collateral. Here’s a sneak peek at the Save the Date postcard. More to come soon.

CHINESE FOR AFFIRMATIVE ACTION
save the date

caption: Photo of the press sheet taken at the press check at Inkworks. Berkeley, CA

For the third year in a row, the fine folks at Chinese for Affirmative Action have enlisted our firm to brand their annual Celebration of Justice event collateral. Here’s a sneak peek at the Save the Date postcard. More to come soon.

CHINESE FOR AFFIRMATIVE ACTION
invitation collateral

In 2009, Chinese for Affirmative Action celebrated four momentous decades of promoting social change through civil rights leadership, community building, and issue advocacy.

The design of the event identity and corresponding collateral reflects the weight and significance of the occasion, while still conveying at its essence that CAA continues to be fresh, relevant, and a pioneer in civil rights leadership.

For this project, it was imperative to make a definitive statement through clean typography and well-balanced, systematic design.

The design is unified under the celebration’s theme of “40 Years of Progressive Change.” The logos for the event and the dinner are flexible enough to fit a diverse range of events and publications.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” // flat card // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card

4.25” x 5.5” // flat card // two PMS colors // offset printed

save the date postcard
4.5” x 6.25” // flat card // digital printing

2009 Celebration of Justice logo
one color

40th Anniversary logo
two color

CHINESE FOR AFFIRMATIVE ACTION
invitation collateral

As Chinese for Affirmative Action entered it’s 41st year of promoting social change through civil rights leadership, community building and issue advocacy, it was important to brand the event identity in such a way as to inspire momentum and generate excitement for the years ahead. In our estimation, we designed a system that successful acknowledged the weight of last 41 years, but but also gave the viewer a look into the next 41 years.

The design for the collateral for the 41th Anniversary celebration reflected the significance of the occasion, while still conveying at it’s essence that CAA continues to be fresh, relevant and a pioneer in civil rights leadership.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” folded // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card
4.25” x 5.5” // flat card // two PMS colors // offset printed

2010 Celebration of Justice logo
two color

JACKSON/CLOUTIER WEDDING
bespoke wedding system

As befits design and architecture enthusiasts, Paul and Alana’s destination wedding in Palm Springs was centered around the John Lautner designed Elrod house. In their estimation this is one of the greatest houses ever built.

In keeping with the theme, the RSVP postcard included a custom-illustrated paint-by-number of the iconic living room, which respondents filled in. This piece helped communicate the tone of their casual destination wedding and created a memorable keepsake for the couple.

Deliverables:
invitation
5” x 7” folded // linen card with linen dust cover // custom binding // two color // digital printing

RSVP postcard
7” x 5” // linen card // two color // digital printing // polybag  envelope

Save the date card
4.75” x 3.5” folded // linen card with linen dust cover // custom binding // custom mixed colors // letterpress printing

LOH/MENENDEZ WEDDING
bespoke wedding system

Michelle and Adam wanted their wedding collateral to reflect the attributes of their adopted home town of Portland, Oregon and evoke the airy feeling of their romance.

The design of the save-the-date evolved around a custom illustration of one of Portland’s many bridges and their favorite, the Hawthorne Bridge.

The wedding system included additional custom illustrated icons to mark each piece of information. The design was letterpressed in our studio on 2-ply cream colored, hot press 100% cotton rag paper, which allowed for a deep impression of the design.

Deliverables:
invitation set
4.25” x 5.5” // custom sized flat card // custom mixed colors // letterpress printing

save the date
4.5” x 6.25” // A6 flat card // custom mixed colors // letterpress printing

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