HYPHEN MAGAZINE
creative direction, brand strategy, editorial design, project management

Hyphen magazine is a nationally distributed, Asian-American arts, culture, media and social issue publication.

As creative director of Hyphen magazine, I direct a team of designers and photographers and am responsible for overseeing the brand identity of the organization at large, maintaining the design integrity of the publication and envisioning fresh new ways to engage the readership.

Responsibilities include managing a team of designers and photographers, working with the editorial team, crafting the concept of the cover shoot to match the theme of each issue, hiring all illustration, fine tuning the editorial layout, project management, setting deadlines, coordinating the production schedule with the editorial, photo and design teams, pre-press, pdf exporting and cultivating and maintaining working relationships with printers, to list a few.

HYPHEN MAGAZINE
business card redesign

• tagline and pull quote added to the card
• visual identity aligned with the look and feel of the newly redesigned website
• accent color adds energy and individuality to each card

Specs:
3.5” x 2” // 2 color offset CMYK printing // 16 pt. dull cover // matte finish on both sides