CHINESE FOR AFFIRMATIVE ACTION

2010 annual report

As CAA forges new connections and strengthens old ties, it was our goal to communicate CAA’s dedication to its core values by developing a design system that emphasizes its continued stability and relationship with the community.

We feel that design of the annual report did just that; while harnessed the vitality and energy of the new year. 

Specs:
7.125” x 9.7967” // two PMS colors // offset printed

CHINESE FOR AFFIRMATIVE ACTION

invitation collateral

As momentum grows, Chinese for Affirmative Action continues its steadfast and sure march into their fourth decade and 42nd year as a proven leader of social justice work, issues advocacy and community building in the local and API communities at-large. It was our estimation, that the success in branding this year’s collateral must link back to CAA’s valued history of being the catalyst for progressive social change.

As with last year, the event collateral reflects the significance of the occasion, while still conveying at it’s foundation, that CAA continues to be a forward thinking pioneer in civil rights leadership.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” // flat card // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card

4.25” x 5.5” // flat card // two PMS colors // offset printed

save the date postcard
4.5” x 6.25” // flat card // digital printing

2011 Celebration of Justice logo
two color

42nd Anniversary logo
two color

CHINESE FOR AFFIRMATIVE ACTION
event program

The 42nd anniversary dinner is CAA’s premier event of the year.

This content-rich piece reflects upon the organization’s continued groundbreaking achievement throughout its forty two years and spotlighted the stories of the dinner’s honored guests, speakers and award recipients.

Specs:
8.5” x 11” // offset printed // two PMS colors on exterior // one PMS color interior // matte paper

CHINESE FOR AFFIRMATIVE ACTION
invitation collateral

In 2009, Chinese for Affirmative Action celebrated four momentous decades of promoting social change through civil rights leadership, community building, and issue advocacy.

The design of the event identity and corresponding collateral reflects the weight and significance of the occasion, while still conveying at its essence that CAA continues to be fresh, relevant, and a pioneer in civil rights leadership.

For this project, it was imperative to make a definitive statement through clean typography and well-balanced, systematic design.

The design is unified under the celebration’s theme of “40 Years of Progressive Change.” The logos for the event and the dinner are flexible enough to fit a diverse range of events and publications.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” // flat card // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card

4.25” x 5.5” // flat card // two PMS colors // offset printed

save the date postcard
4.5” x 6.25” // flat card // digital printing

2009 Celebration of Justice logo
one color

40th Anniversary logo
two color

CHINESE FOR AFFIRMATIVE ACTION
invitation collateral

As Chinese for Affirmative Action entered it’s 41st year of promoting social change through civil rights leadership, community building and issue advocacy, it was important to brand the event identity in such a way as to inspire momentum and generate excitement for the years ahead. In our estimation, we designed a system that successful acknowledged the weight of last 41 years, but but also gave the viewer a look into the next 41 years.

The design for the collateral for the 41th Anniversary celebration reflected the significance of the occasion, while still conveying at it’s essence that CAA continues to be fresh, relevant and a pioneer in civil rights leadership.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” folded // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card
4.25” x 5.5” // flat card // two PMS colors // offset printed

2010 Celebration of Justice logo
two color

CHINESE FOR AFFIRMATIVE ACTION
event program

CAA’s 41th anniversary dinner is considered the hallmark of the year’s celebratory events.

This content-rich piece reflects upon the organization’s groundbreaking achievement throughout its forty one years and spotlighted the stories of the dinner’s honored guests, speakers and award recipients.

Specs:
8.5” x 11” // offset printed // two PMS colors on exterior // one PMS color interior // matte paper

CHINESE FOR AFFIRMATIVE ACTION
2009 annual report

As part of the 40th anniversary collateral developed for Chinese for Affirmative Action, we were asked to design an annual report for this banner year.

The design of the annual report presented its own set of unique challenges. The perimeters established directed us to ensure that the report was in keeping with the visual aesthetic established for this line of event collateral and yet maintain its own sense of individuality. The report would act as a stand alone promo piece which was aimed at a diverse audience; extending its reach from potential donors, current board members and community members at large.

In the end, we were able to create a highly successful piece of corporate communication that was conceptually representative of both the anniversary year and the CAA brand.

Specs:
7.125” x 8.875” folded // offset printed // two PMS color exterior on Howard linen paper // one PMS color interior on matte paper // double gatefolds within the interior

CAA VOICE
newletter redesign

CAA Voice, published semi-annually, is a bilingual publication reaching a diverse audience of donors, volunteers and community members at-large with a varying degree of English language proficiency.

CAA Voice, while informative and cleanly laid out, was in dire need for restructuring. The main design flaw was that it stymied Chinese-only readers from engaging with the newsletter. In order to correct this issue, and keep within CAA’s limited budget, a mini-redesign was in order.

We refocused the design direction of the newsletter so that it easily presents its information in a cohesive, visually compelling and fairly balanced way to both audiences. In doing so, we created a stronger, more viable means of communication that better fit the language accessibility needs of CAA’s audience.

Specs:
8.5” x 11” folded // offset printed // one PMS + black cover // black only interior

CHINESE FOR AFFIRMATIVE ACTION
2007 annual report

The goal of CAA’s 2007 annual report was to design a dynamic product highlighting the year’s achievements in a bilingual format.

The annual report used interesting photography, bold and descriptive pull quotes and strong visual elements which, worked together to create an engaging, clear piece of corporate communication.

Specs:
8.5” x 11” // digital printing // 3 color cover // 2 color interior

CHINESE FOR AFFIRMATIVE ACTION
event program

CAA’s 40th anniversary dinner is considered the crown jewel of the year’s celebratory events.

This content-rich piece showcased the organization’s groundbreaking achievement throughout its forty years and spotlighted the stories of the dinner’s honored guests, speakers and award recipients.

Specs:
8.5” x 11” // offset printed // two PMS colors exterior // one PMS color interior // matte paper