Hello! It’s nice to meet you. Ms. Loh Design Co is an Oakland, CA design studio focusing on the branding, identity, editorial design and event collateral needs of community based organizations here and abroad. Please drop us a line. We’d love to chat and find out what we can do for you.
 email  //  erica@mslohdesignco.com 
ring  //  +1 510 717 4751Tumblr (3.0; @msloh)http://www.mslohdesignco.com/<img src="http://25.media.tumblr.com/tumblr_lr1i4mFNTr1qevxy2o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr1i4mFNTr1qevxy2o2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lr1i4mFNTr1qevxy2o3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lr1i4mFNTr1qevxy2o7_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr1i4mFNTr1qevxy2o8_r2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lr1i4mFNTr1qevxy2o4_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong></p> <p><em>2010 annual report</em></p> <p>As CAA forges new connections and strengthens old ties, it was our goal to communicate CAA’s dedication to its core values by developing a design system that emphasizes its continued stability and relationship with the community.</p> <p>We feel that design of the annual report did just that; while harnessed the vitality and energy of the new year. </p> <p><strong>Specs:</strong><br/>7.125” x 9.7967” // two PMS colors // offset printed</p>http://www.mslohdesignco.com/post/9827283038http://www.mslohdesignco.com/post/9827283038Fri, 09 Sep 2011 03:57:00 -0400annual reportChinese for Affirmative Actioneditorial design<img src="http://25.media.tumblr.com/tumblr_lr5498DQRt1qevxy2o1_500.jpg"/><br/><br/><p>Sneak peek at a children’s book we designed for Immedium’s Chinese zodiac picture book series. Release date in 2012.</p>http://www.mslohdesignco.com/post/9911182204http://www.mslohdesignco.com/post/9911182204Wed, 07 Sep 2011 02:48:00 -0400Publication Designbookchildren's book<img src="http://24.media.tumblr.com/tumblr_lr376hGSMr1qevxy2o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr376hGSMr1qevxy2o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr376hGSMr1qevxy2o3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lr376hGSMr1qevxy2o7_r2_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr376hGSMr1qevxy2o8_r1_400.png"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr376hGSMr1qevxy2o4_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong></p> <p><em>invitation collateral</em></p> <p>As momentum grows, Chinese for Affirmative Action continues its steadfast and sure march into their fourth decade and 42nd year as a proven leader of social justice work, issues advocacy and community building in the local and API communities at-large. It was our estimation, that the success in branding this year’s collateral must link back to CAA’s valued history of being the catalyst for progressive social change.</p> <p>As with last year, the event collateral reflects the significance of the occasion, while still conveying at it’s foundation, that CAA continues to be a forward thinking pioneer in civil rights leadership.</p> <p><br/><strong>Deliverables:</strong><br/>branded A6 envelope<br/>6.5” x 4.75” // A6 envelope // one color //offset printed<br/><br/>invitation card<br/>4.5” x 6.25” // flat card // two PMS colors // offset printed<br/><br/>branded A2 envelope<br/>4.375” x 5.75” // A2 envelope // one color // offset printed<br/><br/>RSVP card</p> <p>4.25” x 5.5” // flat card // two PMS colors // offset printed<br/><br/>save the date postcard<br/>4.5” x 6.25” // flat card // digital printing<br/><br/>2011 Celebration of Justice logo<br/>two color<br/><br/>42nd Anniversary logo<br/>two color</p>http://www.mslohdesignco.com/post/9869649102http://www.mslohdesignco.com/post/9869649102Tue, 06 Sep 2011 01:56:00 -0400invite setlogoChinese for Affirmative Action<img src="http://25.media.tumblr.com/tumblr_ldwplmRObz1qevxy2o10_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ldwplmRObz1qevxy2o11_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ldwplmRObz1qevxy2o12_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ldwplmRObz1qevxy2o1_r2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_ldwplmRObz1qevxy2o3_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ldwplmRObz1qevxy2o7_r1_500.jpg"/><br/> <br/><p><strong>HYPHEN MAGAZINE<br/></strong><em>creative direction, brand strategy, editorial design, project management</em></p> <p>Hyphen magazine is a nationally distributed, Asian-American arts, culture, media and social issue publication. <br/><br/>As creative director of Hyphen magazine, I direct a team of designers and photographers and am responsible for overseeing the brand identity of the organization at large, maintaining the design integrity of the publication and envisioning fresh new ways to engage the readership. <br/><br/>Responsibilities include managing a team of designers and photographers, working with the editorial team, crafting the concept of the cover shoot to match the theme of each issue, hiring all illustration, fine tuning the editorial layout, project management, setting deadlines, coordinating the production schedule with the editorial, photo and design teams, pre-press, pdf exporting and cultivating and maintaining working relationships with printers, to list a few.<br/><br/></p>http://www.mslohdesignco.com/post/2437986210http://www.mslohdesignco.com/post/2437986210Tue, 06 Sep 2011 01:50:00 -0400publication designeditorial designmagazineHyphen magazine<img src="http://24.media.tumblr.com/tumblr_lr24ox79e51qevxy2o1_r2_500.jpg"/><br/><br/><p><strong>BERNICE YEUNG + JAVIER ARBONA</strong></p> <p><em>wedding announcement</em></p> <p>Bernice and Javier wanted their wedding announcement to reflect their mutual love of travel. For this project we evoked the feeling of celebration with a shower of custom confetti made from map pieces and created interplay of connectivity between the confetti and the data by way of the flight lines.</p> <p>This typeface, Neutra, is an adaptation of the architectural lettering specified by Architect Richard Neutra for many of his commercial buildings. After learning this, we felt that this typeface lent an appropriate layer of context via its use of modern geometric shape, to the final design.</p> <p><br/><strong>Specs:</strong><br/>5” x 7” // digitally printed // matte paper</p>http://www.mslohdesignco.com/post/9836508128http://www.mslohdesignco.com/post/9836508128Mon, 05 Sep 2011 12:05:00 -0400announcement<img src="http://25.media.tumblr.com/tumblr_lr1kqre67a1qevxy2o3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr1kqre67a1qevxy2o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr1kqre67a1qevxy2o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lr1kqre67a1qevxy2o4_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong><br/><em>event program</em></p> <p>The 42nd anniversary dinner is CAA’s premier event of the year.<br/><br/>This content-rich piece reflects upon the organization’s continued groundbreaking achievement throughout its forty two years and spotlighted the stories of the dinner’s honored guests, speakers and award recipients.<br/><br/><strong>Specs:</strong><br/>8.5” x 11” // offset printed // two PMS colors on exterior // one PMS color interior // matte paper</p>http://www.mslohdesignco.com/post/9828191344http://www.mslohdesignco.com/post/9828191344Mon, 05 Sep 2011 04:54:00 -0400event programChinese for Affirmative Actioneditorial design<img src="http://25.media.tumblr.com/tumblr_libnwkxpWC1qevxy2o1_r1_500.jpg"/><br/><br/><p><span> </span></p> <p><strong>CHINESE FOR AFFIRMATIVE ACTION<br/></strong><em>save the date</em></p> <p><em><strong>caption: </strong>Photo of the press sheet taken at the press check at Inkworks. Berkeley, CA</em></p> <p>For the third year in a row, the fine folks at Chinese for Affirmative Action have enlisted our firm to brand their annual Celebration of Justice event collateral. Here’s a sneak peek at the Save the Date postcard. More to come soon.</p>http://www.mslohdesignco.com/post/3966704284http://www.mslohdesignco.com/post/3966704284Sat, 19 Mar 2011 16:36:00 -0400Invite setChinese for Affirmative Actionsneak peek<img src="http://25.media.tumblr.com/tumblr_le3uqrzjG91qevxy2o5_r2_500.jpg"/><br/> table of contents spread<br/><br/> <img src="http://24.media.tumblr.com/tumblr_le3uqrzjG91qevxy2o2_r3_500.jpg"/><br/> front and back covers<br/><br/> <img src="http://24.media.tumblr.com/tumblr_le3uqrzjG91qevxy2o4_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le3uqrzjG91qevxy2o1_r2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le3uqrzjG91qevxy2o3_r2_500.jpg"/><br/> <br/><p><strong>NORTH EAST MEDICAL SERVICES<br/></strong><em>recruiting booklet</em></p> <p>North East Medical Services is a non-profit community based health care center serving low to no income Asian language speakers in the San Francisco Bay Area.<br/><br/>The goal of this recruiting booklet was to entice out-of-area physicians and other health care professionals to move to the Bay Area and work for NEMS.<br/><br/>In order to maximize the reader’s engagement with the booklet, we employed a mix of bright, vibrant colors along with professionally taken photos of their friendly, medical staff. Stock photos highlight the wealth of activities in San Francisco and surrounding areas. Also, lively pull quotes and compelling content talk about the benefits of improving the quality of life for those in the community.</p> <p><strong>Specs:</strong><br/>9” x 5” // offset printed // gloss cover with UV & AQ coating</p>http://www.mslohdesignco.com/post/2486850836http://www.mslohdesignco.com/post/2486850836Wed, 05 Jan 2011 12:41:00 -0500editorial designmarketing collateralNorth West Medical Services<img src="http://25.media.tumblr.com/tumblr_le64x5eTWg1qevxy2o1_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le64x5eTWg1qevxy2o5_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le64x5eTWg1qevxy2o2_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le64x5eTWg1qevxy2o3_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le64x5eTWg1qevxy2o4_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le64x5eTWg1qevxy2o6_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le64x5eTWg1qevxy2o7_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le64x5eTWg1qevxy2o8_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong><br/><em>invitation collateral</em></p> <p>In 2009, Chinese for Affirmative Action celebrated four momentous decades of promoting social change through civil rights leadership, community building, and issue advocacy.<br/><br/>The design of the event identity and corresponding collateral reflects the weight and significance of the occasion, while still conveying at its essence that CAA continues to be fresh, relevant, and a pioneer in civil rights leadership.<br/><br/>For this project, it was imperative to make a definitive statement through clean typography and well-balanced, systematic design.<br/><br/>The design is unified under the celebration’s theme of “40 Years of Progressive Change.” The logos for the event and the dinner are flexible enough to fit a diverse range of events and publications.<br/><br/><strong>Deliverables:</strong><br/>branded A6 envelope<br/>6.5” x 4.75” // A6 envelope // one color //offset printed<br/><br/>invitation card<br/>4.5” x 6.25” // flat card // two PMS colors // offset printed<br/><br/>branded A2 envelope<br/>4.375” x 5.75” // A2 envelope // one color // offset printed<br/><br/>RSVP card</p> <p>4.25” x 5.5” // flat card // two PMS colors // offset printed<br/><br/>save the date postcard<br/> 4.5” x 6.25” // flat card // digital printing<br/><br/>2009 Celebration of Justice logo<br/>one color<br/><br/>40th Anniversary logo<br/>two color</p>http://www.mslohdesignco.com/post/2506156973http://www.mslohdesignco.com/post/2506156973Tue, 28 Dec 2010 21:43:00 -0500invite setChinese for Affirmative Actionlogo<img src="http://25.media.tumblr.com/tumblr_le5ykfirXC1qevxy2o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5ykfirXC1qevxy2o2_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5ykfirXC1qevxy2o5_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5ykfirXC1qevxy2o6_r2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le5ykfirXC1qevxy2o7_r1_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong><br/><em>invitation collateral</em></p> <p>As Chinese for Affirmative Action entered it’s 41st year of promoting social change through civil rights leadership, community building and issue advocacy, it was important to brand the event identity in such a way as to inspire momentum and generate excitement for the years ahead. In our estimation, we designed a system that successful acknowledged the weight of last 41 years, but but also gave the viewer a look into the next 41 years. <br/><br/>The design for the collateral for the 41th Anniversary celebration reflected the significance of the occasion, while still conveying at it’s essence that CAA continues to be fresh, relevant and a pioneer in civil rights leadership. <br/><br/><strong>Deliverables:</strong><br/>branded A6 envelope<br/>6.5” x 4.75” // A6 envelope // one color //offset printed<br/><br/>invitation card<br/>4.5” x 6.25” folded // two PMS colors // offset printed<br/><br/>branded A2 envelope<br/>4.375” x 5.75” // A2 envelope // one color // offset printed<br/><br/>RSVP card<br/>4.25” x 5.5” // flat card // two PMS colors // offset printed<br/><br/>2010 Celebration of Justice logo<br/>two color</p>http://www.mslohdesignco.com/post/2504460191http://www.mslohdesignco.com/post/2504460191Tue, 28 Dec 2010 19:26:00 -0500invite setChinese for Affirmative Actionlogo<img src="http://25.media.tumblr.com/tumblr_le5wtpXAS51qevxy2o1_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5wtpXAS51qevxy2o2_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5wtpXAS51qevxy2o3_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5wtpXAS51qevxy2o4_r1_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong><br/><em>event program</em></p> <p>CAA’s 41th anniversary dinner is considered the hallmark of the year’s celebratory events. <br/><br/>This content-rich piece reflects upon the organization’s groundbreaking achievement throughout its forty one years and spotlighted the stories of the dinner’s honored guests, speakers and award recipients.<br/><br/><strong>Specs:</strong><br/>8.5” x 11” // offset printed // two PMS colors on exterior // one PMS color interior // matte paper</p>http://www.mslohdesignco.com/post/2503975610http://www.mslohdesignco.com/post/2503975610Tue, 28 Dec 2010 18:48:00 -0500editorial designChinese for Affirmative Actionevent program<img src="http://24.media.tumblr.com/tumblr_le5trroMLb1qevxy2o1_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le5trroMLb1qevxy2o6_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5trroMLb1qevxy2o2_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5trroMLb1qevxy2o7_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5trroMLb1qevxy2o8_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le5trroMLb1qevxy2o11_r3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le5trroMLb1qevxy2o5_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le5trroMLb1qevxy2o3_r1_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong><br/><em>2009 annual report</em></p> <p>As part of the 40th anniversary collateral developed for Chinese for Affirmative Action, we were asked to design an annual report for this banner year.<br/><br/>The design of the annual report presented its own set of unique challenges. The perimeters established directed us to ensure that the report was in keeping with the visual aesthetic established for this line of event collateral and yet maintain its own sense of individuality. The report would act as a stand alone promo piece which was aimed at a diverse audience; extending its reach from potential donors, current board members and community members at large.<br/><br/>In the end, we were able to create a highly successful piece of corporate communication that was conceptually representative of both the anniversary year and the CAA brand.</p> <p><strong>Specs:</strong><br/>7.125” x 8.875” folded // offset printed // two PMS color exterior on Howard linen paper // one PMS color interior on matte paper // double gatefolds within the interior</p>http://www.mslohdesignco.com/post/2503144433http://www.mslohdesignco.com/post/2503144433Tue, 28 Dec 2010 17:42:00 -0500annual reporteditorial designChinese for Affirmative Action<img src="http://25.media.tumblr.com/tumblr_le4khhRetw1qevxy2o1_r5_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le4khhRetw1qevxy2o3_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le4khhRetw1qevxy2o2_r1_500.jpg"/><br/> <br/><p><strong>CAA VOICE</strong><br/><em>newletter redesign</em></p> <p>CAA Voice, published semi-annually, is a bilingual publication reaching a diverse audience of donors, volunteers and community members at-large with a varying degree of English language proficiency.<br/><br/>CAA Voice, while informative and cleanly laid out, was in dire need for restructuring. The main design flaw was that it stymied Chinese-only readers from engaging with the newsletter. In order to correct this issue, and keep within CAA’s limited budget, a mini-redesign was in order. <br/><br/>We refocused the design direction of the newsletter so that it easily presents its information in a cohesive, visually compelling and fairly balanced way to both audiences. In doing so, we created a stronger, more viable means of communication that better fit the language accessibility needs of CAA’s audience.</p> <p><strong>Specs:</strong><br/>8.5” x 11” folded // offset printed // one PMS + black cover // black only interior</p>http://www.mslohdesignco.com/post/2494015561http://www.mslohdesignco.com/post/2494015561Tue, 28 Dec 2010 01:24:00 -0500newslettereditorial designChinese for Affirmative Action<img src="http://24.media.tumblr.com/tumblr_le4lzsAJqw1qevxy2o1_r1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le4lzsAJqw1qevxy2o2_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le4lzsAJqw1qevxy2o3_r1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_le4lzsAJqw1qevxy2o4_r1_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong><br/><em>2007 annual report</em></p> <p>The goal of CAA’s 2007 annual report was to design a dynamic product highlighting the year’s achievements in a bilingual format.<br/><br/>The annual report used interesting photography, bold and descriptive pull quotes and strong visual elements which, worked together to create an engaging, clear piece of corporate communication.<br/><br/><strong>Specs:</strong><br/>8.5” x 11” // digital printing // 3 color cover // 2 color interior</p>http://www.mslohdesignco.com/post/2494399806http://www.mslohdesignco.com/post/2494399806Tue, 28 Dec 2010 01:00:00 -0500annual reporteditorial designChinese for Affirmative Action<img src="http://24.media.tumblr.com/tumblr_le61ljkaUa1qevxy2o1_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le61ljkaUa1qevxy2o2_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_le61ljkaUa1qevxy2o3_r2_500.jpg"/><br/> <br/><p><strong>CHINESE FOR AFFIRMATIVE ACTION</strong><br/><em>event program</em></p> <p>CAA’s 40th anniversary dinner is considered the crown jewel of the year’s celebratory events. <br/><br/>This content-rich piece showcased the organization’s groundbreaking achievement throughout its forty years and spotlighted the stories of the dinner’s honored guests, speakers and award recipients.</p> <p><strong>Specs:</strong><br/>8.5” x 11” // offset printed // two PMS colors exterior // one PMS color interior // matte paper</p>http://www.mslohdesignco.com/post/2505328405http://www.mslohdesignco.com/post/2505328405Mon, 27 Dec 2010 20:32:00 -0500event programChinese for Affirmative Actioneditorial design<img src="http://24.media.tumblr.com/tumblr_le3tdtfZU51qevxy2o1_r1_500.jpg"/><br/><br/><p><strong>YO! MAGAZINE<br/></strong><em>art direction and design</em></p> <p>YO! Magazine is a quarterly award-winning literary publication distributed in the San Francisco school district. The content is written entirely by young people and students in the San Francisco Bay Area. The art direction, editorial design and photography were deliberately designed to appeal to high school students.</p> <p><strong>Specs:</strong><br/>8.5” x 11” // digital printing</p>http://www.mslohdesignco.com/post/2486492846http://www.mslohdesignco.com/post/2486492846Mon, 27 Dec 2010 15:39:00 -0500editorial designmagazineYouth Outlookpublication design<img src="http://24.media.tumblr.com/tumblr_lgqetqtCjq1qevxy2o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lgqetqtCjq1qevxy2o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lgqetqtCjq1qevxy2o3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lgqetqtCjq1qevxy2o4_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lgqetqtCjq1qevxy2o5_500.jpg"/><br/> <br/><p><strong>JPG Magazine <br/></strong><em>media kit</em> <strong><br/></strong></p> <p>JPG Magazine is a monthly publication with entirely user-generated content. <br/><br/>For this media kit we showcased a selection of published photos and sprinkled in demographic information to draw the potential advertiser in.<br/><br/></p> <p><strong>Specs:</strong><br/>8.5” x 11” // digital printing</p>http://www.mslohdesignco.com/post/3333208999http://www.mslohdesignco.com/post/3333208999Fri, 24 Dec 2010 03:09:00 -0500editorial designmedia kitmarketing collateral<img src="http://24.media.tumblr.com/tumblr_lgqfjvlysT1qevxy2o1_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lgqfjvlysT1qevxy2o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lgqfjvlysT1qevxy2o3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lgqfjvlysT1qevxy2o4_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lgqfjvlysT1qevxy2o5_500.jpg"/><br/> <br/><p><strong>Everywhere Magazine <br/></strong><em>media kit</em> <strong><br/></strong></p> <p>Everywhere Magazine was a monthly travel publication that drew its content from a diverse, member-driven international community of talented writers and photographers. <br/><br/>The media kit played on the theme of travel by pairing member-generated photography with the visual element of flight lines to create a piece evocative of its tag line, “Travel is all around you”.</p> <p><strong>Specs:</strong><br/>8.5” x 11” // digital printing</p>http://www.mslohdesignco.com/post/3333488063http://www.mslohdesignco.com/post/3333488063Fri, 24 Dec 2010 03:08:00 -0500editorial designmedia kitmarketing collateral<img src="http://24.media.tumblr.com/tumblr_ldwwyzNP5n1qevxy2o1_r3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ldwwyzNP5n1qevxy2o3_r3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ldwwyzNP5n1qevxy2o4_r3_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_ldwwyzNP5n1qevxy2o14_r2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_ldwwyzNP5n1qevxy2o15_500.jpg"/><br/> <br/><p><strong>CHINA STUDY ABROAD<br/></strong><em>program catalog</em></p> <p>CSA (China Study Abroad) is a student travel and study organization based in Beijing. They create custom-tailored educational packages primarily marketed to college-aged students and business professional in English-speaking countries.<br/><br/>The catalog serves as the touchstone of the organization and is a primary tool to recruit new students. The catalog was designed to showcase the variety of services and programs provided by CSA and give an overview of the provinces in China. To achieve this, we used a lively mix of stock and student-generated photography, an energetic color palette and  youthful editorial layouts to simulate the travel experience for the reader.</p> <p><strong>Specs:</strong><br/>8” x 12” // digital printing // 80 pages</p>http://www.mslohdesignco.com/post/2439937802http://www.mslohdesignco.com/post/2439937802Thu, 23 Dec 2010 22:13:00 -0500editorial designChina Study Abroadmarketing collateral<img src="http://24.media.tumblr.com/tumblr_lgqgcyAvwn1qevxy2o1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lgqgcyAvwn1qevxy2o2_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lgqgcyAvwn1qevxy2o3_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/tumblr_lgqgcyAvwn1qevxy2o4_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_lgqgcyAvwn1qevxy2o5_500.jpg"/><br/> <br/><p><strong>CHINA STUDY ABROAD</strong><br/><em>branded program brochures</em></p> <p>CSA is a student travel and study organization based in Beijing. They create custom-tailored educational packages primarily marketed to college-aged students and business professional in English-speaking countries.<br/><br/>The program brochures were designed in keeping with the new brand experience created when developing the catalog.</p> <p><strong>Specs:</strong><br/>8.5” x 11” // digital printing</p>http://www.mslohdesignco.com/post/3333798048http://www.mslohdesignco.com/post/3333798048Thu, 23 Dec 2010 22:12:00 -0500editorial designChina Study Abroadmarketing collateral