CHINESE FOR AFFIRMATIVE ACTION
invitation collateral

In 2009, Chinese for Affirmative Action celebrated four momentous decades of promoting social change through civil rights leadership, community building, and issue advocacy.

The design of the event identity and corresponding collateral reflects the weight and significance of the occasion, while still conveying at its essence that CAA continues to be fresh, relevant, and a pioneer in civil rights leadership.

For this project, it was imperative to make a definitive statement through clean typography and well-balanced, systematic design.

The design is unified under the celebration’s theme of “40 Years of Progressive Change.” The logos for the event and the dinner are flexible enough to fit a diverse range of events and publications.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” // flat card // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card

4.25” x 5.5” // flat card // two PMS colors // offset printed

save the date postcard
4.5” x 6.25” // flat card // digital printing

2009 Celebration of Justice logo
one color

40th Anniversary logo
two color