CHINESE FOR AFFIRMATIVE ACTION
invitation collateral

As Chinese for Affirmative Action entered it’s 41st year of promoting social change through civil rights leadership, community building and issue advocacy, it was important to brand the event identity in such a way as to inspire momentum and generate excitement for the years ahead. In our estimation, we designed a system that successful acknowledged the weight of last 41 years, but but also gave the viewer a look into the next 41 years.

The design for the collateral for the 41th Anniversary celebration reflected the significance of the occasion, while still conveying at it’s essence that CAA continues to be fresh, relevant and a pioneer in civil rights leadership.

Deliverables:
branded A6 envelope
6.5” x 4.75” // A6 envelope // one color //offset printed

invitation card
4.5” x 6.25” folded // two PMS colors // offset printed

branded A2 envelope
4.375” x 5.75” // A2 envelope // one color // offset printed

RSVP card
4.25” x 5.5” // flat card // two PMS colors // offset printed

2010 Celebration of Justice logo
two color