YO! MAGAZINE
art direction and design
YO! Magazine is a quarterly award-winning literary publication distributed in the San Francisco school district. The content is written entirely by young people and students in the San Francisco Bay Area. The art direction, editorial design and photography were deliberately designed to appeal to high school students.
Specs:
8.5” x 11” // digital printing
JPG Magazine
media kit
JPG Magazine is a monthly publication with entirely user-generated content.
For this media kit we showcased a selection of published photos and sprinkled in demographic information to draw the potential advertiser in.
Specs:
8.5” x 11” // digital printing
Everywhere Magazine
media kit
Everywhere Magazine was a monthly travel publication that drew its content from a diverse, member-driven international community of talented writers and photographers.
The media kit played on the theme of travel by pairing member-generated photography with the visual element of flight lines to create a piece evocative of its tag line, “Travel is all around you”.
Specs:
8.5” x 11” // digital printing
CHINA STUDY ABROAD
program catalog
CSA (China Study Abroad) is a student travel and study organization based in Beijing. They create custom-tailored educational packages primarily marketed to college-aged students and business professional in English-speaking countries.
The catalog serves as the touchstone of the organization and is a primary tool to recruit new students. The catalog was designed to showcase the variety of services and programs provided by CSA and give an overview of the provinces in China. To achieve this, we used a lively mix of stock and student-generated photography, an energetic color palette and youthful editorial layouts to simulate the travel experience for the reader.
Specs:
8” x 12” // digital printing // 80 pages
CHINA STUDY ABROAD
branded program brochures
CSA is a student travel and study organization based in Beijing. They create custom-tailored educational packages primarily marketed to college-aged students and business professional in English-speaking countries.
The program brochures were designed in keeping with the new brand experience created when developing the catalog.
Specs:
8.5” x 11” // digital printing
SAMCAR CHARITABLE FOUNDATION
identity and stationery
SAMCAR Foundation is a charitable organization which supports housing-related causes throughout San Mateo County.
For this identity, we focused on the timeless concepts of heart and home to create a mark that easily communicated the organization’s mission.
Deliverables:
5.8” x 11” letterhead // #10 square flap envelope // 3.5” x 2” business card // logo
HYPHEN MAGAZINE
business card redesign
Specs:
3.5” x 2” // 2 color offset CMYK printing // 16 pt. dull cover // matte finish on both sides
JACKSON/CLOUTIER WEDDING
bespoke wedding system
As befits design and architecture enthusiasts, Paul and Alana’s destination wedding in Palm Springs was centered around the John Lautner designed Elrod house. In their estimation this is one of the greatest houses ever built.
In keeping with the theme, the RSVP postcard included a custom-illustrated paint-by-number of the iconic living room, which respondents filled in. This piece helped communicate the tone of their casual destination wedding and created a memorable keepsake for the couple.
Deliverables:
invitation
5” x 7” folded // linen card with linen dust cover // custom binding // two color // digital printing
RSVP postcard
7” x 5” // linen card // two color // digital printing // polybag envelope
Save the date card
4.75” x 3.5” folded // linen card with linen dust cover // custom binding // custom mixed colors // letterpress printing
LOH/MENENDEZ WEDDING
bespoke wedding system
Michelle and Adam wanted their wedding collateral to reflect the attributes of their adopted home town of Portland, Oregon and evoke the airy feeling of their romance.
The design of the save-the-date evolved around a custom illustration of one of Portland’s many bridges and their favorite, the Hawthorne Bridge.
The wedding system included additional custom illustrated icons to mark each piece of information. The design was letterpressed in our studio on 2-ply cream colored, hot press 100% cotton rag paper, which allowed for a deep impression of the design.
Deliverables:
invitation set
4.25” x 5.5” // custom sized flat card // custom mixed colors // letterpress printing
save the date
4.5” x 6.25” // A6 flat card // custom mixed colors // letterpress printing
THE CHENG FAMILY
bespoke birth announcement
The Cheng Family wanted a birth announcement that would be reflective of the whimsical, nautical theme of the new baby’s room. The final design incorporated a custom illustration of a pirate ship locked in battle with a giant octopus. The design was letterpressed at our studio on a bright white cover weight paper with custom mixed ink.
Specs:
4.5” x 6.25” // A6 flat card // custom mixed colors // letterpress printed